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Talent management includes all human resources processes and strategies to attract, develop, motivate, and retain high-performing employees. In that case, talent management is driving organizational performance. Employees with the right skills and competencies in the correct positions are able to maximize the contribution to the organization resulting in improved productivity and organizational performance. By attracting and retaining top talent and creating a culture of performance excellence, organizations can achieve better results and gain a competitive advantage. Attracting top talent refers to human resources when effective talent management strategies are applied to help identify the specific skills and qualities needed in new hires, making the recruitment process more efficient and effective. Boosting the employer brand is another aspect of talent management. When employees feel valued, supported, and invested in, they are more likely to speak positively about their employer. This helps organizations enhance their reputation and employer brand and attract new talent. Stronger organizational culture is then developed. Implementing talent management practices helps foster a positive and supportive organizational culture which boosts morale, productivity, and overall performance. Therefore, HR professionals must prioritize talent management efforts and develop strategies that align with the company's goals and values. That also contributes to better succession management. Effective talent management includes identifying and developing high-potential employees who will assume key roles in the organization in the future. Succession management ensures that critical positions can be filled quickly, minimizing disruptions to business operations, and guaranteeing business continuity by developing necessary employee skills. Collings argues that this rationale of

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