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0:00
Hello, this is a talk on
strategic knowledge management.
I am Professor Nekane Aramburu
from Deusto Business School,
University of Deusto, Spain.
0:14
I will follow the following
index in my presentation.
First, I will explain, which
is the purpose of the talk.
Second, I will develop the
main content of the talk.
Third, I will introduce
a real-life case
to illustrate the
content of the talk.
Finally, I will summarize the
main takeaways of the talk.
0:38
What is the purpose
of this talk?
You will learn why connecting
business strategy and
knowledge management
in the company is relevant.
You will also learn
why formulating
a knowledge management
strategy is important.
Finally, you will learn
what are the steps you can
follow for the implementation
of a knowledge
management strategy.
0:60
Let's talk first
about why connecting
business strategy and knowledge
management is important.
Business strategy sets
the main firm's goals
in the medium and long term.
To achieve the goals,
knowledge is necessary,
thus individual
knowledge that is
people's expertise and skills
in particular domains,
and organizational knowledge
that is the knowledge
embedded in organizational
processes and routines.
Therefore, business
strategy conditions,
firm's knowledge needs, that
is, the areas of fields
where acquiring or generating
knowledge is necessary,
and also individual
knowledge needs,
that is, the expertise
of skills people
working in the company
have to acquire.
