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Winning the conflict competition

Published on August 31, 2026   8 min
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0:00
Hi, my name is Susan Raines. I am a diplomat with the United States Department of State, but my bigger work has been in leading teams through conflict and helping organizations reach their highest performance through the creation and maintenance of systems and cultures to prevent and manage conflict. Today, we're going to talk about how important it is for organizations to use their approach to conflict as a strategic advantage tool. Because organizations that don't manage conflict well end up making bad decisions, having higher turnover, all of the things we've talked about in previous talks. But we're really going to focus on how do we assess how well our organization is doing compared to its competitors in winning that conflict competition, and then how do we use this as a strategic advantage to help our organization thrive.
0:53
First, we want to talk about conflict metaphors. What is your personal metaphor for understanding conflict, and what is the one that seems appropriate for your organization? What does it reveal about how you view conflict or how your organization views conflict? So, for example, some people may say conflict is like a war where no one wins or where you have to force a win. Some may say it's a garden where you reap what you sow, or it's a dance where each person knows their steps. We all know how this conflict is going to go, because we've had it 100 times. Or it may come on like a storm; it hits hard, and then it passes. Then it hits hard, then it passes. People may think of conflict as a symptom of an illness; it often is. A polishing cloth that getting the dirt you're rubbing the dirt away to find the shine; or it's an opportunity. Thinking through these metaphors take a minute to think about what is your personal conflict metaphor that describes your approach to conflict, and what do you think is the metaphor that would describe your organization's approach to conflict?

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Winning the conflict competition

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