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Editorial Board: Journal of Cultural Marketing Strategy

Journal of Cultural Marketing Strategy is the major peer-reviewed, professional journal dedicated to the advancement of best practice and latest thinking in cultural marketing, incorporating multicultural and cross-cultural marketing.... read more

Guided by its Editor, Dr. Jake Beniflah, and an eminent Editorial Board consisting of leading cultural marketing experts, each biannual 100-page issue of Journal of Cultural Marketing Strategy provides in-depth, practical articles from leading professionals in the field on innovative strategies, techniques and trends, together with the latest applied research in multicultural and cross-cultural marketing and detailed analysis of how leading brands are managed in today’s changing demographic and cultural climate.

Editorial Board

  • Rafael Alcaraz, Vice President, Global Advanced Analytics, The Hershey Company
  • Chris Bacon, Director, Consumer Insights, EJ Gallo
  • Russell A. Bennett, Vice President, Latino Health Solutions, UnitedHealthcare
  • Madeline Beniflah, Senior Vice President, Media Director, Identity
  • David Burgos, Senior Vice President, Cultural Strategy, TNS
  • John V. Burn, Head of Multicultural, Geometry Global
  • Mario X. Carrasco, Partner, ThinkNow Research
  • Sindy Chapa, Assistant Professor and Associate Director, Florida State University
  • Sharmila Chatterjee, Academic Head, Enterprise Management Senior Track, Marketing, MIT
  • Pravat K. Choudhury, Chair and Professor of Marketing, Howard University
  • Carlos Cordoba, Senior Client Advisor, Geoscape
  • Xavier E. Corona, Vice President, Multicultural, Union Bank
  • Kerry Curtis, Marketing Professor Emeritus, Golden Gate University
  • Juan Carlos Davila, Senior Vice President and General Manager, Nielsen
  • Marieke De Mooij, Professor Emeritus of International Advertising, University of Navarre
  • Patricia Diaz, Marketing Director, Hispanic Consumer Market, McDonald’s U.S.A.
  • Thomas Evans, Chief Executive Officer, DTE Research
  • Daisy Exposito, President, D'Exposito & Partners
  • Javier Farfan, Vice President of Marketing, Verizon
  • Sharmila Fowler, Marketing Director, Asian Consumer Market, McDonald’s U.S.A.
  • Julio C. Franco, Associate Vice President, Ipsos Public Affairs
  • Esther Franklin, Executive Vice President, Head of SMG Americas, Starcom MediaVest Group
  • Ron Franklin, GlobalHue's ARF Ambassador, President, NSightsWorldwide
  • Carlos Garcia, Senior Vice President, Multicultural Strategy, GfK
  • Manuel Garcia-Garcia, Neuroscience Director, Nielsen Neuro
  • Amy Gomez, Director of Hispanic Marketing, UniWorld Group
  • Eva M. Gonzalez, Executive Director, Diverse Consumer Insights, Nielsen
  • Richard Greggory Johnson, Associate Professor, University of San Francisco
  • Stephanie Herold, Director & Practice Head of Culture, Clear/ M&C Saatchi 
  • Geert Hofstede, Professor Emeritus of Organizational Anthropology and International Management, University of Maastricht
  • Bill Imada, Chief Executive Officer, Imada Wong Group
  • Gina Jorge, Head of Multicultural Marketing, American Honda Motor Co
  • Phillip Kotler, Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
  • Justin Kuykendal, Chief Executive Officer, Pulpo Media
  • Angelica Perez-Litwin, Founder, Ella Leadership Institute 
  • Roy Eduardo Kokoyachuk, Partner, ThinkNow Research
  • Felipe Korzenny, Founder, Center for Hispanic Marketing Communication, Florida State University
  • Steve Mandala, Executive Vice President, Advertising Sales, Univision Communications
  • Gerardo Marin, Senior Vice Provost and Professor, University of San Francisco
  • Cesar Melgoza, Chief Executive Officer, Geoscape
  • Ola Mobolade, Managing Director, Firefly Millward Brown
  • David Morse, Chief Executive Officer, New American Dimensions
  • Ronald Mulder, Vice President, Client Consulting, Nielsen Scarborough
  • Monique Nelson, Chief Executive Officer, UniWorld Group
  • Jaime Noriega, Assistant Professor of Marketing, DePaul University
  • Jorge Ortega, Executive Vice President and Managing Director, Miami Office, Burson Marsteller
  • Aldo Quevedo, Principal, RichardsLerma
  • Marie Quintana, President, Tu Familia
  • Raj Rajaratnam, Vice President, Global Insights, Clorox
  • Steve Rappaport, Consultant, Advertising Research Foundation
  • William Rhodes, Marketing Director, African American Consumer Market, McDonald’s U.S.A.
  • Beatriz Rojas, Senior Vice President, Multicultural, Kaiser Permanente
  • Gina Santana, Planning and Strategy Director, Leo Burnett
  • Carlos Santiago, President, Santiago Solutions Group
  • Nitish Singh, Associate Professor Marketing, St. Louis University
  • Patricia Silk, Director of Global Insights, Clorox
  • Deidra Smalls-Landau, Executive Vice President and General Manager, Identity
  • Melanie Solka, Vice President Media Research, Ipsos
  • David Stewart, President's Professor of Marketing and Law, Loyola Marymount University
  • Horst Stipp, Executive Vice President, Global Business Strategy, Advertising Research Foundation
  • Federico Subervi, Professor, School of Journalism and Mass Communication, Kent State University
  • Isabel Valdés, President, Isabel Valdés Consulting
  • Jody Agius Vallejo, Associate Professor of Sociology, University of Southern California
  • Ricardo Villarreal, Assistant Professor of Marketing, University of San Francisco
  • Scott Willoth, Senior Vice President, Analytics and Research, Nielsen Scarborough
  • Jennifer Woods, Hispanic Market Center of Excellence, Nielsen