Journal of Cultural Marketing Strategy

Journal of Cultural Marketing Strategy is the major peer-reviewed journal dedicated to the advancement of best practice and latest thinking in cultural marketing, incorporating multicultural and cross-cultural marketing.... read more

Subjects covered include: cultural marketing; multicultural marketing; cross-cultural marketing; demographics and marketing; multicultural advertising; acculturation, assimilation, separation and marginalisation in marketing; brand marketing; marketing research; marketing methodologies; consumer research and behaviour; ethnographic research.