Prof. Irving Rein Professor of Communication Studies, Northwestern University, USA

Irving Rein, PhD, is a Professor of Communication Studies at Northwestern University's School of Communication and a co-author of The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill). He is an internationally known expert in public communication and popular culture. He has authored twelve books, including High Visibility, a... read moregroundbreaking study of image making. He also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University’s Master of Arts in Sports Administration.