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The Business &
Management Collection

Dr. Ben Shields Irving J. and Laura Lee Fellow, Northwestern University, USA

3 Talks
Biography

Ben Shields is the Irving J. and Laura Lee Fellow in the Department of Communication Studies at Northwestern University and a co-author with Irving Rein and Philip Kotler of The Elusive Fan: Reinventing Sports in a Crowded Marketplace. He has published articles on sports marketing in publications such as the... read moreSports Business Journal, Brand Strategy, The Futurist and the Chicago Tribune.

Lectures (1)

Attracting and retaining sports fans
41 min
  • Dr. Ben Shields,
  • Prof. Irving Rein
Archived

Bite-size Case Studies (2)

Bite-size Case Study
NASCAR - using technology to improve the experience
NASCAR 1 min
  • Prof. Irving Rein,
  • Dr. Ben Shields
Bite-size Case Study
Fan connectivity and brand transformation - the ultimate fighter championship experience
UFC 2 min
  • Prof. Irving Rein,
  • Dr. Ben Shields