Ms. Caroline Chen Downtown Partners, USA

Caroline Chen is Executive Creative Director at SocialDeviant, a social media agency in Chicago. Prior to this role she was Digital Director at Downtown Partners, where she worked with Adler Planetarium. She has served in hybrid roles throughout her career as a creative in digital agencies, tackling copywriting, art direction,... read morestrategy and community management in emerging areas of social, mobile and gaming. Her accomplishments include developing the world’s first Twitter-fuelled race for Mercedes-Benz and the Super Bowl, and creating a General Mills recipe personalisation app on Facebook. She has also spent time in the start-up world, providing creative direction and social strategy for clients like Google, Twitter and P&G.