Mr. Roddy Mullin Helmsmen Business Consultants, UK

Roddy Mullin (Eur Ing, Lt Col (Retd), BSc(Eng), DipM, CEng, Chartered Marketer, FIMechE, FCIBSE, FCIM, FRSA, psc) Has recently retired (March 2019 and was the joint MD of Go Lead Ltd and owner of Helmsman Business Consultants in the UK. He is still the author of marketing books (for Kogan... read morePage, Gower and Routledge) including 'Promotional Marketing – Second Edition' (published June 2018). His books are/may still be the core text of University degrees and the IPM diploma which is published globally in many languages (Chinese, Russian, Korean, Polish, Portuguese, Latvian). His day job until 2019 was as a business consultant (since 1990) - 'making firms make money' specialising in marketing and sales, new product development and manufacturing; also preparing to launch for children and adults at all levels online courses in 'learning how to lead' after a 7 years part time PhD study at Cranfield University (full details leader texts see Amazon Kindle books). He was the Senior Warden Elect of the Worshipful Company of Marketors.