Dr. James Blythe University of Plymouth, UK

Jim Blythe is currently Professor of Marketing at Westminster University, and Visiting Professor at Plymouth Business School. A former company director, Jim has spent half his working life running small businesses: as an academic, he has written over forty journal articles and fifteen textbooks. His research has been mainly in... read morethe field of marketing communications, and he is best known for his research into the effectiveness of exhibitions: he has also published papers on sales management issues and marketing strategy. Jim is a former Senior Examiner for the Chartered Institute of Marketing, is the editor of The Marketing Review, and is on the editorial boards of four other academic journals.