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Navigable Slide Index

1. Introduction (1)
2. Introduction (2)
3. Aims
4. The organisational field
5. Sports organisations
6. Highbury stadium of Arsenal football club (1)
7. Highbury stadium of Arsenal football club (2)
8. Emirates stadium (1)
9. Emirates stadium (2)
10. Sport governing bodies and sport manufacturers
11. Sports customers
12. Non-sporting organisations
13. Global trends: drivers
14. Australian football and global trends (1)
15. Australian football and global trends (2)
16. Marketing in the international environment
17. Step 1: establish mission
18. Step 2: market selection
19. Political factors
20. Economic factors
21. 2007 rugby world cup
22. Socio-cultural factors
23. Experience (1)
24. Experience (2)
25. Technological factors
26. Competitive environment
27. Competitive environment: Australia
28. Step 3: select mode of entry
29. Licensing
30. Exporting
31. Joint ventures and alliances
32. Step 4: market expansion
33. Positioning and segmentation
34. Localising strategy
35. Leveraging networks
36. Step 5: rationalisation and evaluation
37. Issues with gobal strategies
38. Can we be international by staying at home?
39. Implications for marketers
40. Recommendations
41. Summary
42. Conclusion
43. References

Topics Covered

• Sport and the international marketing environment
• Competitive domestic markets and global trends
• Market selection and market development
• Rationalization and evaluation
• Issues with globalization

Links

Series:

• Sport Marketing

Categories:

• Global Business Management
• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008
• Archived on April 4, 2022