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1. Introduction
2. Agenda
3. Ethnography
4. Ethnography in evolution for hundreds of years
5. When anthropology became a field of its own
6. Ethnography in stark contrast to psychology
7. Focus: Video Ethnography
8. Video analysis
9. Video Ethnography - intro.
10. Video Ethnography
11. Some of the influences on video ethnography
12. Origins and influences of video ethnography
13. Conversation analysis
14. Harvey Sacks (1)
15. Harvey Sacks (2)
16. Harvey Sacks (3)
17. Conversation analysis focuses on action
18. The typical way we look at the world
19. Action as socially constitutive
20. Drawing hands
21. To understand conversation
22. Context analysis
23. Some conversation analysis is logo-centric (1)
24. Some conversation analysis is logo-centric (2)
25. Proxemics (1)
26. Proxemics (2)
27. Proxemics elements
28. Kinesics
29. Two of the heaviest influences
30. Procedures in video ethnography
31. Steps in a Microethnographic Study
32. Step one: select a research site
33. Step two: negotiate access
34. It is easiest to work with people that you know
35. What is in it for them?
36. Prior permission from research subjects
37. Step three: scrutinize the site
38. What activities will you record?
39. Data collection is analytic and interpretive work
40. Step four: create video recordings
41. Be unobtrusive
42. Start before anyone enters the room
43. Step five: log the data
44. Allow the tape to run
45. Extra attention to "boundary moments"
46. Look for instances of your phenomenon
47. Attend to your "gut level" responses
48. Step six: transcribe selected moments
49. Looking repeatedly and hearing more carefully
50. Step seven: analyze the data
51. The data are the video recordings
52. Look beyond the semantic meaning of words
53. Use the "next turn proof" approach
54. Explain how people are "packaging" their actions
55. Attend to structure
56. Avoid mentalistic and causal explanations
57. Participants interactively create their "worlds"
58. Step eight: report research findings
59. Findings are assumed to be generalizable
60. Assumptions behind the research method
61. Moving directly to data
62. The video
63. The cinematic features of the data
64. A meeting
65. A boundary moment
66. The story of the organization
67. The work of the facilitator
68. Review of Methodology

Topics Covered

• Ethnography in evolution for hundreds of years
• Ethnography in stark contrast to psychology
• Video Ethnography
• Video analysis
• Origins and influences
• Conversation analysis
• Harvey Sacks
• Action as socially constitutive
• Context analysis
• Logo-centric conversation analysis
• Proxemics
• Kinesics
• Procedures in video ethnography
• Steps in a Microethnographic Study
• Data collection
• Boundary moments
• Assumptions behind the research method
• The cinematic features of the data
• The story of the organization

Links

Series:

• Strategy as Practice

Categories:

• Global Business Management
• Strategy

Talk Citation

Publication History

• Published on August 15, 2012