Special Issue: Innovative methods to measure digital marketing analytics: Part 1

Reyes-Menendez, Ana; Ruiz-Lacaci, Nuria; Palos-Sanchez, Pedro

Editorial

Special Issue: Innovative methods to measure digital marketing analytics: Part 1

Ana Reyes-Menendez, Nuria Ruiz-Lacaci and Pedro Palos-Sanchez

Applied Marketing Analytics: The Peer-Reviewed Journal, 8 (2), 108-110 (2022)

https://doi.org/10.69554/YKOE3717

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Author's Biography

Nuria Ruiz-Lacaci is a marketing professor at the Rey Juan Carlos University in the Faculty of Social Sciences in Madrid. Her research is focused on online consumer behaviour, neuromarketing and digital marketing in the tourism sector, and the development of machine learning and biometric techniques for tourism management. She is a reviewer for indexed journals with impact rankings and has also acted as editor for various special issues and a reviewer at international congresses.

Citation

Reyes-Menendez, Ana, Ruiz-Lacaci, Nuria and Palos-Sanchez, Pedro (2022, October 1). Special Issue: Innovative methods to measure digital marketing analytics: Part 1. In the Applied Marketing Analytics: The Peer-Reviewed Journal, Volume 8, Issue 2. https://doi.org/10.69554/YKOE3717.