Skip to main content
Mobile
  • Finance, Accounting & Economics
  • Global Business Management
  • Management, Leadership & Organisation
  • Marketing & Sales
  • Strategy
  • Technology & Operations
HS Talks HS Talks
Subjects  
Search
  • Notifications
    Notifications

    No current notifications.

  • User
    Welcome Guest
    You have Limited Access The Business & Management Collection
    Login
    Get Assistance
    Login
    Forgot your password?
    Login via your organisation
    Login via Organisation
    Get Assistance
Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations
Practice paper

From small acorns: Using a creative metaphor in postgraduate course design

Jane Neal-Smith and Nathan Page
Advances in Online Education: A Peer-Reviewed Journal, 1 (1), 26-31 (2022)
https://doi.org/10.69554/ASSA1464

Abstract

The acceleration of online education especially during the COVID-19 pandemic has been well documented, and many educational institutions prepared online materials for their learners with great success. Existing fully online programmes, however, continued to operate and be developed as a matter of course. To expand the online Master’s portfolio at the University of York, a new Master of Business Administration (MBA) programme was proposed. The use of a visual metaphor in teaching is not uncommon; however, the metaphor of a tree allows a path to be traced from the roots/key themes to the fruit/key skills. The metaphor works as a template or map showing how programme learning outcomes are linked to module learning outcomes. The tree metaphor also has transferable applications such as embedding employability or decolonising the curriculum. Using the tree as a template enables future-proofing of the course’s integrity, because revisions can be embedded and linked at an ideas stage rather than in a more ad hoc manner. Examining the underpinning concepts which were derived from the University’s strategy, this paper explores the influences on the MBA’s programme design and how the inspiration and subsequent adoption of a metaphorical tree facilitated the construction of a relevant, creative and coherent programme.

Keywords: creativity; metaphor; programme design; MBA; visual metaphor; online course; online learning

The full article is available to subscribers to this journal (subscription is free).

Author's Biography

Jane Neal-Smith is Director of Academic Operations in the School for Business and Society at the University of York. She previously held the role of Director of Online Programmes and is the Director of the new online MBA course. Jane holds a PhD in industrial psychology from the University of Bradford, where her thesis examined the working lives of British women airline pilots. She is joint editor of Absent Aviators published by Ashgate. Jane has worked in the field of management education for over 22 years in a variety of roles and she is a Senior Fellow of the HEA and a Certified Management and Business Educator.

Nathan Page works as an Educational Adviser for online learning in the Programme Design and Learning Technology team at the University of York. He previously worked as an English teacher in Japan and as a lecturer in applied linguistics at Aston University (both for approximately four years). Before the lecturing role he completed a PhD in applied linguistics at York St John University. His current focus is on programme design and fully online learning, particularly in terms of developing and enhancing practice in the design and delivery of online learning.

Citation

Neal-Smith, Jane and Page, Nathan (2022, September 1). From small acorns: Using a creative metaphor in postgraduate course design. In the Advances in Online Education: A Peer-Reviewed Journal, Volume 1, Issue 1. https://doi.org/10.69554/ASSA1464.

Options

  • Download PDF
  • Share this page
    Share This Article
    Messaging
    • Outlook
    • Gmail
    • Yahoo!
    • WhatsApp
    Social
    • Facebook
    • X
    • LinkedIn
    • VKontakte
    Permalink
cover image, Advances in Online Education: A Peer-Reviewed Journal
Advances in Online Education: A Peer-Reviewed Journal
Volume 1 / Issue 1
© Henry Stewart
Publications LLP

The Business & Management Collection

  • ISSN: 2059-7177
  • Contact Us
  • Request Free Trial
  • Recommend to Your Librarian
  • Subscription Information
  • Match Content
  • Share This Collection
  • Embed Options
  • View Quick Start Guide
  • Accessibility

Categories

  • Finance, Accounting & Economics
  • Global Business Management
  • Management, Leadership & Organisation
  • Marketing & Sales
  • Strategy
  • Technology & Operations

Librarian Information

  • General Information
  • MARC Records
  • Discovery Services
  • Onsite & Offsite Access
  • Federated (Shibboleth) Access
  • Usage Statistics
  • Promotional Materials
  • Testimonials

About Us

  • About HSTalks
  • Editors
  • Contact Information
  • About the Journals

HSTalks Home

Follow Us On:

HS Talks
  • Site Requirements
  • Copyright & Permissions
  • Terms
  • Privacy
  • Sitemap
© Copyright Henry Stewart Talks Ltd

Personal Account Required

To use this function, you need to be signed in with a personal account.

If you already have a personal account, please login here.

Otherwise you may sign up now for a personal account.

HS Talks

Cookies and Privacy

We use cookies, and similar tools, to improve the way this site functions, to track browsing patterns and enable marketing. For more information read our cookie policy and privacy policy.

Cookie Settings

How Cookies Are Used

Cookies are of the following types:

  • Essential to make the site function.
  • Used to analyse and improve visitor experience.

For more information see our Cookie Policy.

Some types of cookies can be disabled by you but doing so may adversely affect functionality. Please see below:

(always on)

If you block these cookies or set alerts in your browser parts of the website will not work.

Cookies that provide enhanced functionality and personalisation. If not allowed functionality may be impaired.

Cookies that count and track visits and on website activity enabling us to organise the website to optimise the experience of users. They may be blocked without immediate adverse effect.