Targeting and Segmentation in MarketingFrom the fundamentals to the latest developments

Launched May 2008 6 lectures
Mr. Peter Sleight
Partner, Target Market Consultancy, UK

The objectives of this series of talks are to:... read more

• Put market segmentation and targeting into context

• Explain the process of segmentation

• Give examples of the main types of segmentation and classification in consumer markets, namely socio-economic, behavioural, attitudinal and geodemographic segmentation