• View the Talks
• 17 min
  1. Targeting and segmentation in marketing

  • Mr. Peter Sleight
• 23 min
  2. Market segmentation - a fundamental concept of marketing

  • Prof. Malcolm McDonald
• 20 min
  3. The use of social grading in British market research

  • Mr. Erhard Meier
• 42 min
  4. Segmenting your data for maximum customer insight

  • Mr. Mark Robinson
• 69 min
  5. Geodemographics

  • Prof. Richard Webber
• 47 min
  6. The statistics of segmentation and classification

  • Dr. Barry Leventhal

Printable Handouts

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Navigable Slide Index

1. Introduction
2. Purpose of this talk
3. Classifying consumers
4. Why classify consumers? (1)
5. Why classify consumers? (2)
6. Why classify consumers? (3)
7. Different ways to classify consumers
8. Demographic
9. Socio-economic
10. Behavioural
11. BMRB's target group index (TGI)
12. Attitudinal
13. Socio-cultural and mind-set typologies
14. Psychographics
15. 'DIY' attitudinal groups from TGI
16. Lifestyles
17. Lifestyle databases
18. Lifestage
19. Geodemographics
20. Overview of the other talks in this series
21. Targeting and segmentation in marketing
22. How to segment your market
23. Social grade - 50 years old and still very relevant
24. Behavioural segmentation
25. Geodemographics around the world
26. Statistics of segmentation and classification
27. Conclusions

Topics Covered

• Introduction to the series
• Why classify consumers?
• Different ways to classify consumers
• Demographic classification
• Socio-economic classification
• Behavioral classification
• BMRB's target group index (TGI)
• Attitudinal classification
• Socio-cultural and mind-set typologies
• Psychographics
• 'DIY' attitudinal groups from TGI
• Lifestyles
• Lifestage
• Geodemographics
• Overview of the other talks in this series
• Targeting and segmentation in marketing
• Social grade-50 years old and still very relevant
• Behavioral segmentation
• Geodemographics around the world
• Statistics of segmentation and classification
• Conclusions

Links

Series:

• Targeting and Segmentation in Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 21, 2008