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Invite colleaguesTargeting and Segmentation in MarketingFrom the fundamentals to the latest developments
Launched May 2008
6 lectures
Summary
The objectives of this series of talks are to:... read more
• Put market segmentation and targeting into context
• Explain the process of segmentation
• Give examples of the main types of segmentation and classification in consumer markets, namely socio-economic, behavioural, attitudinal and geodemographic segmentation
