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Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations

Key Concepts: Social Media Marketing

Launched April 2025 4 talks More in production
Ms. Julie Atherton
Founder and CEO, Small Wonder, UK
Summary

This series introduces the main concepts needed to understand the principles of social media marketing, and provides a foundation and orientation for further study.

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View the Talks (6 Talks)  

Introduction to social media marketing Introduction to social media marketing
10 min
  • Ms. Julie Atherton
  • Founder and CEO, Small Wonder, UK
Social media and customer engagement Social media and customer engagement
12 min
  • Ms. Julie Atherton
  • Founder and CEO, Small Wonder, UK
Understanding the social media audience Understanding the social media audience
11 min
  • Ms. Julie Atherton
  • Founder and CEO, Small Wonder, UK
Choosing channels for social Choosing channels for social
12 min
  • Ms. Julie Atherton
  • Founder and CEO, Small Wonder, UK
In production
Brand visibility in social media Brand visibility in social media
11 min
  • Ms. Julie Atherton
  • Founder and CEO, Small Wonder, UK
Content for social media Content for social media
10 min
  • Ms. Julie Atherton
  • Founder and CEO, Small Wonder, UK
In production

The Business & Management Collection

  • ISSN: 2059-7177
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