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Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations

Marketing Case Studies

Launched November 2023 Updated September 2024 5 talks
Mr. Roddy Mullin
Helmsmen Business Consultants, UK
Summary

This series of short case studies highlights the importance of marketing in business practices.

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View the Talks (5 Talks)  

Extended-form Case Study
The yellow duck: a marketing case study The yellow duck: a marketing case study
Ramada 15 min
  • Mr. Roddy Mullin
  • Helmsmen Business Consultants, UK
Bite-size Case Study
Sainsbury’s: a campaign to raise money for schools and the … Sainsbury’s: a campaign to raise money for schools and the environment
Sainsbury’s 7 min
  • Mr. Roddy Mullin
  • Helmsmen Business Consultants, UK
Bite-size Case Study
Intellectual property Intellectual property
Eversheds Sutherland 7 min
  • Mr. Roddy Mullin
  • Helmsmen Business Consultants, UK
Bite-size Case Study
Intersport: the tracker app Intersport: the tracker app
Intersport 8 min
  • Mr. Roddy Mullin
  • Helmsmen Business Consultants, UK
Extended-form Case Study
Metalcraft: a case study of different market segments Metalcraft: a case study of different market segments
10 min
  • Mr. Roddy Mullin
  • Helmsmen Business Consultants, UK

The Business & Management Collection

  • ISSN: 2059-7177
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