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Summary
This series provides a new perspective on business education and responds to current societal needs for greater attention to sustainability and human-centric economics. The drive to develop a compassion-based perspective on doing business requires a fundamental change in the way businesses are designed, run, organised, and evaluated. While it’s helpful... read morefor companies to carry out supplemental activities that benefit society, this is not enough to bring about real change.
The series’ goal is to help business educators present a new perspective on the fields of marketing, finance, HR, and strategy. Practitioners and academics will share their insights on how companies of all sizes can combine profit-oriented with purpose-oriented goals. The lectures present new ways of teaching and implementing the five core elements of business education, which will enable individuals and companies to do business in a successful and compassionate way. Each talk will include real-life examples from businesses.