Introduction to Strategic Management

To be launched
Prof. Jeremy Short
University of North Texas, USA
Prof. David Ketchen
Auburn University, USA
Summary

Strategic management is the way a company manages its resources to achieve its long-term goals and objectives. It involves managers developing plans and policies to help the company reach its goals, and then allocating resources to implement those plans. The purpose of strategic management is to help companies gain a... read morecompetitive advantage over competitors. The talks in this series serve as an introduction to this field and provide a brief overview of the major topics that comprise Strategic Management, such as mission setting, leveraging resources, competitive advantage, and organizational structure.