Share these talks and lectures with your colleagues
Invite colleaguesVolume 10 / Number 3 / Winter 2024 - Applied Marketing Analytics: The Peer-Reviewed Journal
Applied Marketing Analytics is the major professional and research journal publishing in-depth, peer-reviewed articles, case studies and research papers on all aspects of measuring and analysing marketing performance to improve its effectiveness.... read more
Subjects covered include: Big Data marketing analytics; AI and marketing; aligning marketing metrics with business goals; consumer behaviour; optimizing marketing value, retention and loyalty; KPIs and performance benchmarks in marketing; analytics in advertising; social media marketing analytics; content marketing analytics; attribution in marketing; the customer decision journey and analytics