Volume 13 / Number 2 / Autumn/Fall 2024 - Journal of Brand Strategy

Journal of Brand Strategy is the world's leading professional and research journal publishing in-depth, peer-reviewed articles, applied research and case studies on all aspects of brands.... read more

Subjects covered include: brand strategy; brand management’ online branding; brand positioning; brand architecture and portfolio management; brand assessment; measuring brand equity and value; branding and social media; brand design; sports branding and marketing; new product development; branding communications; brand re-launches and revitalisation; employee engagement; reputation and crisis management; brand law and regulation; brand licensing.