Volume 6 / Number 4 / Spring 2021 - Applied Marketing Analytics: The Peer-Reviewed Journal

Applied Marketing Analytics is the major professional and research journal publishing in-depth, peer-reviewed articles, case studies and research papers on all aspects of measuring and analysing marketing performance to improve its effectiveness.... read more

Subjects covered include: Big Data marketing analytics; AI and marketing; aligning marketing metrics with business goals; consumer behaviour; optimizing marketing value, retention and loyalty; KPIs and performance benchmarks in marketing; analytics in advertising; social media marketing analytics; content marketing analytics; attribution in marketing; the customer decision journey and analytics