Ms. Lisa Ditlefsen Head of Search, Base One Group, UK

Lisa Ditlefsen is Head of Search at specialist B2B marketing agency, Base One Group. Lisa has eight years experience in marketing, including three in SEO/SEM. She has authored a chapter on search techniques in the book B2B Marketing Experts (published in 2007), and contributes regularly to publications off and online,... read moreincluding a monthly column in B2B marketing magazine on search marketing. Ditlefsen is heavily involved with the global SEO community and founded the SEO blog SEO-Chicks (www.seo-chicks.com) in June 2007. She has been a speaker at both SMX (Search Marketing Expo) and SES (Search Engine Strategies) conference series. In 2007 Lisa won the ‘B2B newcomer of the year’ award at the B2B marketing awards. In May 2008 she was nominated and won an award at the Blackberry woman & technology awards in the category ‘Best use of technology by under 30 year old woman’.