Mr. Mark Barber Planning Director, Radio Advertising Bureau, UK

In his role as planning director at the RAB, Mark is responsible for RAB marketing content. His main challenge is to develop material that helps change the way people feel about radio (by relevantly positioning radio in the broader media or marketing context) and getting customers to engage with it.... read moreThis involves commissioning new research into radio effectiveness and listener habits, taking the role of producer for large RAB events, writing RAB publications, and developing marketing activity. Before joining RAB, Mark spent 18 years as a media planner across a number of agencies, most recently as communication planning director at Universal McCann where, amongst others, he ran the Bacardi Martini, Nestle, MasterCard and Microsoft accounts.