Dr. Margaret Kennedy Founder and Managing Director, Kennedy Insights, Ireland

Margaret Kennedy, PhD is a sociologist, leadership consultant, and founder of Kennedy Insights. Her work focuses on culture as a lived system, not a slogan, using ethnography, strengths-based practice, and close observation to surface the patterns that shape how organisations really function. In her talk Measuring Culture: Ethnography, Margaret challenges... read moreconventional culture metrics and makes the case for paying attention to what people do, say, avoid, and normalise every day. She works with leaders across industry to design cultures that are intentional, human, and grounded in reality.