Ms. Amrita Sood Associate Director, GfK NOP Social Research, UK

Amrita Sood is an Associate Director at GfK NOP, and has worked as a dedicated qualitative researcher for 7 years. She has conducted a number of qualitative studies amongst minorities, involving depth interviewing, group discussions and ethnography. She has a BSc in Psychology, and an MSc. in Marketing from the... read moreUniversity of Strathclyde. She is a member of the Market Research Society.