Prof. Amanda Broderick Professor of Marketing and Advertising, University of Coventry, UK

Amanda is Professor of Marketing and Advertising and leads the Marketing and Advertising Applied Research Group at Coventry University Business School. She previously led the Marketing Research Group at Aston Business School together with the Aston Centre for e-Business Research. She has been an academic for over 13 years and... read moreregularly consults for business, commerce and public policy including Unilever, Tesco, The NEC Group and the DTI.