Ms. Virginia Valentine Founding Partner, Semiotic Solutions Ltd, UK

Virginia Valentine pioneered the use of semiotics in UK market research. She was a fellow of the Market Research Society, a multi-award winner, and speaker at conferences worldwide. Her work encompassed semiotic projects for the Truth Consultancy; the development of Semiotic Solutions as a training company dedicated to teaching semiotic... read moretechniques, and co-ordinating semiotic workshops for ESOMAR—the international organisation of marketing and research professionals. Ms Valentine passed away in 2010 after a successful career as a leader in the field of semiotics. She pioneered a distinctive application of commercial semiotics in UK in the late 1980s/early 90s and was one of the most influential thinkers and practitioners in applying cultural symbolism and meaning to consumer decision making.