Prof. Simon Chadwick Professor of Sport Business Strategy and Marketing, University of Coventry, UK

Simon Chadwick is Professor of Sport Business Strategy and Marketing at Coventry University, and a Director and co-founder of the Birkbeck Sport Business Centre at the University of London. He is co-editor of the books The Business of Sport Management, The Marketing of Sport, The Business of Tourism Management and... read moreInternational Cases in the Business of Sport, and Editor of the International Journal of Sports Marketing and Sponsorship and Elsevier's Sport Marketing book series. Simon has worked with numerous organizations from across sport including FC Barcelona, Atletico Madrid, Chivas USA, the four Grand Slam tennis tournaments, the Football Association (FA), Sport England, the International Tennis Federation, Sport Business and International Marketing Reports.