Dr. Bradley T. Gale Author, Managing Customer Value; Founder and President, Customer Value Inc., USA

Bradley Gale consults with global Fortune 1000 companies on how to improve their value analysis, product positioning, and value-based pricing processes to boost profitability and growth in their operating divisions. His firm also licenses Marketing War Room (TM) software tools that help clients reposition existing product and design and introduce... read morenew products. He received a BS in electrical engineering from Worcester Polytechnic Institute and a PhD in economics from Rutgers University. Prior to launching the Customer Value, Inc. consultancy, he taught economics at the University of Massachusetts and served as Research Director and Managing Director of the Strategic Planning Institute, a think tank based in Cambridge, Massachusetts.