Mr. John Palfreyman Leeds University Business School, UK

John combines his role as Associate Professor, Digital Strategy with a part time consultancy position at Palfreyman Ventures. John’s full-time career with IBM - which concluded mid 2017 - was an exciting mix of leveraging digital technologies into government and public sector organisations around the world with leveraging emerging technologies... read moreto drive organisational efficiencies. John’s current interests include the business application of Web 3.0 / blockchain technologies, strategic agility, digital transformation, artificial intelligence, Metaverse and leadership / cultural aspects of organisational transformation. He reaches Strategy, Digital Transformation and Implementation of Strategy in a Digital World. John also champions the responsible use of Generative AI within the Business School. John has authored Business Blockchain, Digital Transformation Handbook (2020), Non-executive Director’s Playbook (2022), and Digital Transformation Handbook - Edition 2: Sustainability (2023). His co-authored paper ‘The Benefits of Agile Digital Transformation to Innovation Processes‘ was awarded global best paper award, 2022 by the Journal of Strategic Contracting and Negotiation.