Mr. Keith Kelly Syneos Health, USA

Keith Kelly is a Senior Managing Director of Value, Access and HEOR at Syneos Health. During his time at Syneos Health, Mr. Kelly has assisted several top-five pharmaceutical and biotech companies in the development of managed markets marketing and contracting strategies, led the development of value proposition strategy for numerous... read morelaunch and in-line products, and has supported end-to-end payer launch strategy development for several major launch products. Selected accomplishments include developing innovative approaches for developing and testing payer value propositions and messaging strategy – he has developed payer value strategy for more than 10 currently marketed products including small molecule, specialty and oncology products. He has also supported large and midsize pharmaceutical companies in the development of contracting strategy through data analytics, modeling, and competitive planning. Mr. Kelly received his BBA with highest distinction from Emory University’s Goizueta Business School, where he majored in management and marketing.