Dr. Bilgehan Bozkurt Independent researcher, Associate Editor at The CASE Journal, Turkey

Dr. Bilgehan Bozkurt is a social scientist in marketing. He earned his doctoral degree at Yeditepe University and has worked as an assistant professor of marketing at various universities. His research interests are strategic marketing, marketing interfaces and branding. His main scientific publication, which is a book entitled "Debates in... read moreMarketing Orientation", is a critically acclaimed contribution to the marketing concept and to marketing strategy.