Dr. Hanne Knight University of Plymouth, UK

Dr. Hanne Knight is an accomplished academic, author, and researcher affiliated with the University of Plymouth, where she serves as a Lecturer in Marketing within the Plymouth Business School. Dr Knight's research primarily revolves around sustainability communication. Specifically, she has been investigating the use of digital channels as a means... read moreto communicate sustainability-related topics. One particular area of focus in her recent work is the problem of misinformation about sustainability being spread through social media platforms. Dr. Knight has a strong background in both academia and industry, which she leverages to bridge theoretical insights with practical applications in her teaching and research. She has contributed to various academic journals and conferences, sharing her insights on the evolving dynamics of marketing in the digital age. Her work is particularly recognized for its relevance to contemporary marketing practices and its impact on understanding consumer engagement in online platforms. She has served as a board member and trustee for various organizations, providing her extensive experience and guidance. She also consults charities, social enterprises, and regional small and medium-sized enterprises (SMEs), contributing her expertise to help them succeed. In addition to her research, Dr. Knight is actively involved in curriculum development and student mentorship, helping to shape the next generation of marketing professionals. Her contributions to the field of marketing and her commitment to education have earned her recognition within the academic community.