Dr. Tana Cristina Licsandru Queen Marry University of London, UK

Dr. Tana Licsandru is a Senior Lecturer (Associate Professor) in Marketing in the School of Business and Management at Queen Mary University of London. Tana's main research interests lie in the broad area of transformative consumer research, with particular focus on consumer diversity, inclusion and wellbeing in multicultural marketplaces. Current... read moreresearch topics include marketplace discrimination and stigma; vulnerable consumer groups (e.g. immigrants, racialized minorities, ethnic minorities); as well as inclusive design, broadly applied. Her research has appeared in Journal of Public Policy & Marketing, Journal of the Association for Consumer Research, Journal of Business Research, and International Marketing Review, among others.