Dr. Charles Chi Cui University of Westminster, UK

Dr. Charles Chi Cui is a Professor of Marketing and heads the Research Group for Inclusive and Sustainable Business at Westminster Business School, University of Westminster (London, UK). With a PhD in International Business Management, his research encompasses sustainability, diversity and inclusion, behavioural science, international marketing, branding, and digital marketing.... read moreDr. Cui is committed to scientific rigor and impact, employing both quantitative and qualitative methodologies. Previously, he served as a Research Director at Newcastle Business School and Research Coordinator at Alliance Manchester Business School. Known for fostering constructive collaborations globally, Dr. Cui is dedicated to mentoring doctoral students and early career scholars.