Dr. David W. Peck Loughborough University, UK

David W. Peck is a teaching fellow in Marketing at Loughborough University, Loughborough, UK. Since 2011, he has taught and developed digital marketing modules at a range of institutions. In conjunction with being a marketing educator, David completed a PhD at the University of Southampton in 2020. His research mainly... read morefocuses on online community management, social media marketing, and marketing education. Furthermore, David works with a range of SME’s to develop their online community management approach.