Prof. Cheryl Strauss Einhorn Author and Founder of Decisive, USA

Cheryl Einhorn is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals, companies and nonprofits to solve complex problems. Decisive offers digital tools and in-person training, workshops, coaching and consulting. Cheryl has taught for years at Columbia Business School and Cornell... read moreand has won several journalism awards for her investigative news stories. She’s authored two books on complex problem solving, Problem Solved for personal and professional decisions, and Investing In Financial Research about business, financial and investment decisions. Her HSTalk is an excerpt from her upcoming book about different decision-making approaches called How You Decide. For more information please watch Cheryl’s TED Talk "When Your Inner Voice Lies To You" and visit areamethod.com.