Prof. Margaret Heffernan Author and Professor of Practice at the University of Bath, UK
Biography
Dr. Margaret Heffernan produced programmes for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the "Top 25" by Streaming Media magazine and one of the "Top 100 Media Executives" by The Hollywood Reporter.
The author of six books, Margaret’s third book, Willful Blindness : Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn’t Everything and How We Do Better, described as "meticulously researched... engagingly written... universally relevant and hard to fault." Her TED talks have been seen by over twelve million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Her most recent book, Uncharted: How to map the future was published in 2020.
She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute’s Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post.
Personal Account Required
To use this function, you need to be signed in
with a personal account.
If you already have a personal account, please
login here.
Otherwise you may sign up now
for a personal account.
Cookies and Privacy
We use cookies, and similar tools, to improve the way this site functions, to
track browsing patterns and enable marketing. For more information read our
cookie policy and
privacy policy.
Some types of cookies can be disabled by you but doing so may adversely
affect functionality. Please see below:
(always on)
If you block these cookies or set alerts in your browser parts
of the website will not work.
Cookies that provide enhanced functionality and personalisation. If not
allowed functionality may be impaired.
Cookies that count and track visits and on website activity enabling us
to organise the website to optimise the experience of users. They may be
blocked without immediate adverse effect.