Dr. Vanessa Bretas University of Agder, Norway

Vanessa Bretas is Research Associate at the University of Agder (Norway) and the University of Johannesburg (South Africa). She holds a Ph.D. from the University of Agder (Norway) and ESPM (Brazil). She is a researcher in the field of international business, entry modes, franchising, and emerging markets. Her publications have... read moreappeared in journals such as the Journal of International Management and Journal of Business Research. She has worked at several sector associations on applied research projects, including the American Chamber of Commerce for Brazil and the Brazilian Franchising Association.