Mr. Mark Bailey Group CEO, CustomerFusion Group, Australia

3 Talks
Biography

Mark is an experienced, 360 degrees “c suite” business, digital and marketing management executive across client, agency, and consulting environments, having lead teams for some of the world’s most famous and successful brands including, Ogilvy, Leo Burnett, Pizza Hut, Westpac Bank, Faberge/Max Factor Group, Nestle & Flight Centre Travel Group.... read more

Mark launched one of the first truly integrated digital specialist groups within a multinational agency at the commercial inception of digital in APAC in 1997 and is founding partner and shareholder in the development and evolution of the CustomerFusion Group and the Kademi efusion PAAS AEDM (audience experience, engagement & data management platform for CMS, CEM, CRM, LMS, KPI, emarketing, ecommerce).

Mark drives integrated teams to focus on innovation from strategy through to implementation and the constantly evolving digital landscape and how that is changing customer and audience behaviour due to the ever - increasing impact of technology on engagement and interaction.