Mr. Max Lenderman GMR Marketing, Canada

Max Lenderman is Executive Creative Director at GMR Marketing, the largest "live" marketing company in North America, where his work has won numerous industry awards, the latest including the 2006 & 2007 Pro Award, the 2006 MAA Worldwide Globes Award and the 2007 & 2008 Ex Award. Max's book called... read more"Experience the Message: How Experiential Marketing is Changing the Brand World" was a Canadian Business Book of the Year Finalist in 2006. His still-untitled book about marketing, advertising and emerging trends in hyper-developing nations will be published by Harper Collins in spring 2009. Max wrote a column in Strategy Magazine called "Notes from the Underground," and is a sought-after public speaker on the subjects of strategic branding, experiential marketing and business trends worldwide. Max is a founding board member of the International Experiential Marketing Association (IXMA).