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Mr. Andrew Ingram Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

2 Talks 1 Series
Biography

After ten years in advertising and research, Andrew was one of the founding members of the UK Radio Advertising Bureau, which drove spectacular growth of the medium over the nineties. He is co-author of Better Radio Advertising (John Wiley & Sons).

Lectures (2)

Introduction to the series
2 min
  • Mr. Andrew Ingram
  • Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK
Archived
What is radio good for? Strategic roles for the medium
33 min
  • Mr. Andrew Ingram
  • Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK
Archived

Series (1)

Series
Radio Advertising
How it works and how to optimize it
7 lectures