Prof. Robert F. Lauterborn University of North Carolina, USA

Robert Lauterborn is the James L. Knight Chair Professor of Advertising Emeritus at the University of North Carolina at Chapel Hill.... read more

Among his books is the best-selling Integrated Marketing Communication: Pulling It Together And Making It Work, which has been translated into thirteen languages. In a survey of American academics and both agency and client-side practitioners, the IMC book was ranked in the top 15 all-time among books influencing the study of advertising.

Prior to joining academia, Professor Lauterborn was Director of Marketing Communication & Corporate Advertising for International Paper worldwide. He also spent 16 years with General Electric in marketing and corporate communications management.

Business Marketing Association International presented him with the G. D. Crain, Jr. Award (named after the founder of Advertising Age) for "lifetime contributions to the development and improvement of business marketing," and inducted him into the Business Marketing Hall of Fame.

Over the past few years, Professor Lauterborn has taught executive education courses, made presentations, or conducted seminars or workshops for more than 50 organizations in 19 countries in North and South America, Europe and Asia.