Prof. George S. Yip Imperial College Business School, UK

George Yip is an Emeritus Professor of Marketing and Strategy at Imperial College Business School. Prior to this he was Professor of Management and Co-Director of the Centre on China Innovation at China Europe International Business School, which is the top business school in China. Previous positions include VP for... read moreResearch & Innovation at Capgemini Consulting, product manager at Unilever, Dean of Rotterdam School of Management, assistant professor at Harvard, and full professor at Cambridge and London business schools.

Prof. Yip is one of the world's leading academic experts on the subject of global account management. He has been researching and consulting about this topic for over fifteen years, and is the author of both a recent book, Managing Global Customers, and a recent Harvard Business Review article on this subject. He has advised numerous major companies on global account management, including Andersen Consulting, Bank of America, Capgemini, Coopers & Lybrand, Energizer, Ernst & Young, Hewlett-Packard, KPMG, McKinsey, Microsoft, NEC, PeopleSoft, Price Waterhouse, Statoil Hydro, Vopak and Wilhelmsen Group. He has written case studies about GAM at Hewlett-Packard, Siemens, and WPP-Star Alliance.