Prof. Linda Scott University of Oxford, UK

Linda is best known for her creation of the concept of the Double X Economy. She is a founder of Power Shift, the Oxford Forum for Women in the World Economy. Professor Scott was selected as one of the Top 25 Global Thinkers by Prospect magazine in both 2014 and... read more2015. The Double X Economy concept was featured by a special Financial Times video series called, “Thinking Big” in January 2014. Linda was also a finalist for the Thinkers 50 “Breakthrough Thinker” award for this same work in 2012. Many other world press vehicles, from The Economist to BBC, have covered Linda's research. In addition to her extensive work around women’s entrepreneurship, Linda is a leader in advertising research, particularly as it relates to consumer response to imagery and music. For her work in this area, she was recently nominated for the Paul Converse Award for long-term contribution to marketing scholarship. Linda remains active in the arena of advertising research, as Editor of Advertising and Society Review, a board member of the Advertising Educational Foundation and board member of the Consumer Culture Theory organisation. She published a path-breaking article on consumer response to imagery in the Journal of Consumer Research in 2007 and has further work on this topic in review. Prior to joining Saïd Business School in 2006, Linda held appointments in advertising, art, women's studies and communications at the University of Illinois. Her education includes bachelors and master's degrees in American literature and history, an MBA and a doctorate in mass communications.