Dr. Tracy Tuten East Carolina University, USA

Tracy Tuten, Ph.D. is Associate Professor of Marketing at East Carolina University where she teaches social media marketing and advertising. She has authored five books, four of which focus on social media and its use by businesses for management and marketing. Frequently quoted in the press, including in the New... read moreYork Times, Brandweek, the International Herald Tribune, and the Washington Post, she is a leading contributor to industry views on leveraging the internet for branding. Her research has appeared in such journals as Psychology & Marketing, the Journal of Business Research, and Social Science Computer Review, among others. Dr. Tuten has served consultant and guest professor roles internationally and in the United States with organizations that include Samsung Electronics, Royall & Company, the Martin Agency, and the NFL Coaches Association. She has twice served as a Fulbright Scholar and has won national and institution-wide awards for teaching excellence. In 2010, she served as the ad:tech New York Social Media Marketing Master.