Prof. Paul J. H. Schoemaker The Wharton School, University of Pennsylvania, USA

4 Talks
Paul Schoemaker is Research Director of the Mack Institute for Innovation Management at the Wharton School, where he teaches strategy and decision making. He is internationally known for his articles and books on decision making and strategy. Prof. Schoemaker is also an entrepreneur in both the business and the philanthropic sectors, and has been an adviser to over 100 organizations around the world (for details see Prof. Schoemaker’s books include Decision Traps (Doubleday 1989) and its sequel Winning Decisions (Doubleday 2001) which together have sold well over 100,000 copies. He is also the co-author of Wharton on Emerging Technologies (Wiley 2000), Profiting from Uncertainty (Free Press 2002), Peripheral Vision (Harvard Business School Press 2006) and Chips, Clones and Living Beyond 100 (Pearson Ltd 2009). He recently completed Brilliant Mistakes (Wharton Digital Press), a book he was interviewed on by CBS’s Sunday Morning. Prof. Schoemaker has written over 100 academic and applied papers, which appeared in such diverse journals as the Harvard Business Review, the Journal of Mathematical Psychology, Management Sciences, the Brain and Behavioral Sciences, Journal of Economic Literature, and MIT’s Sloan Management Review. His writings have been translated into 14 languages and the ISI citation index ranks him in the top 1% of scholars in business and economics globally. For twelve years, Prof. Schoemaker was a professor at the University of Chicago, where he did leading academic work in the Center for Decision Research on behavioral economics, decision theory and strategy. He is the founder and executive chairman of Decision Strategies International, Inc, a consulting and training firm specializing in strategic management ( The company’s clients include 8 of the 10 largest corporations worldwide, as well as many of the Fortune 100. He pens a fortnightly column for Inc Magazine ( covering topics in strategy and decision making. He is also a social entrepreneur, including the Decision Education Foundation (DEF), a philanthropic organization he has supported as board member, advisor and benefactor. DEF teaches decision making skills to adolescents, in partnership with US high schools around the country ( Prof. Schoemaker is also the Chairman of Public Salt Co. (, a wholesale distribution company based in Ohio that serves various Midwestern states, as well as the Chairman of Vaessen-Schoemaker BV (, a food additives company based in Holland with clients throughout Europe.